The school forms. The contractor follow-ups. The appointments that slip. The grocery runs that somehow always fall to you. The mental overhead of holding an entire household together — between meetings, at 11pm, in the pickup line.
Motherload gives you a real person to hand it to.
A real person. Background-checked. Personally vetted by us. San Francisco only.
Sound familiar?
It's 7:14am on a Tuesday. You're half-dressed. You just remembered the camp permission slip was due yesterday. Your spouse is already on a call. The dog needs to go out. There's a contractor coming "sometime between 9 and noon" and someone has to be there for that.
You're not bad at this. You're not disorganized. You are simply one person, doing the work of a small operations team, with no backup and no system — just your memory, your calendar, and whatever willpower you have left at the end of the day.
This is what Motherload was built to fix.
The average time a working parent spends on household admin every week. That's a part-time job.
Adults say household stress directly impacts their performance at work. Every single week.
What you're paid to run what is, by any measure, a genuinely complex operation.
What we do
Think of it less like a service and more like finally having the right person in your corner. Your COO is a skilled, experienced professional — someone who has genuinely been trusted inside people's homes and lives — matched to your specific household based on how you communicate, what you need, and where you are in the city.
They work remotely for the things that can be done remotely — scheduling, bill pay, research, forms, email drafting. And they show up in person for the things that need a human presence — contractor supervision, grocery runs, school pickup, home walkthroughs.
You stop holding it all in your head. They hold it instead.
What your COO actually handles
How it works
Record a quick voice note. Walk us through a typical week. We'll spot the patterns — the recurring chaos, the dropped balls, the things nobody ever gets to — and turn it into a profile of what your household actually needs.
Not just anyone. Someone who matches how you communicate, what you need help with, where you live in the city, and — honestly — the vibe of your household. We match you, and you meet them before anything starts.
Your COO starts with whatever's most pressing. You get a simple Command Center — what's done, what's in progress, and anything that needs a quick yes or no from you. Everything else just gets handled.
Why you can trust this
We take that seriously. Here's exactly what we do before anyone works with a Motherload household.
I meet every single one personally.
Before any COO is ever matched with a household, I've met them, talked to them at length, and decided I'd trust them in my own home. That filter happens before the algorithm does anything.
Background check. Full stop.
Every COO completes a professional background check through Checkr — the same service used by Uber, DoorDash, and Instacart. No exceptions.
You control access, down to the detail.
There are three levels of access: your calendar, your finances, and your home. You grant each one separately. You revoke any of them instantly. Nothing is shared by default — ever.
GPS check-in on every in-person task.
When your COO arrives at a location, you get a notification. When they leave, you get another. Every local visit is tracked, logged, and visible to you in real time.
Your data is yours. Legally and technically.
Everything is encrypted. You can export your data or delete your account at any time, for any reason. We're built for California privacy law from the ground up — not bolted on after the fact.
What actually changes
Lying awake remembering you forgot to call the dentist
It's already scheduled. You'll get a reminder.
Spending your Sunday dreading the week ahead
Your COO sends a Sunday summary. You know exactly what's handled.
Being the only one who knows where anything stands
Your household has a system. It doesn't live in your head.
Dropping things because there are too many things
Someone whose job is to not drop things.
Feeling like you're always behind
You're not behind. You have backup.
A note from the founder
I built Motherload because I watched incredibly capable people — people running teams, shipping products, managing complexity at work — come home and completely fall apart trying to manage their own households. Not because they were bad at it. Because nobody is built to do this alone.
The thing that's broken isn't you. It's that there's no infrastructure for this part of your life. There's no team. No system. No one who's job it is to make sure your household runs.
That's what a Motherload COO is. And I am personally vouching for every single person we place.
Alex White
Founder, Motherload · San Francisco
We're launching with a small cohort of founding households in San Francisco. Join the waitlist and we'll reach out personally — no automated drip, no sales funnel. Just a real conversation about whether this is right for you.
No commitment required. We'll reach out personally.